Monit
Financial intelligence for small businesses and the banks that serve them
Monit is a fintech platform that helps small businesses better understand their financial health while giving banks deeper insight into the businesses they serve.
As Monit's sole product designer, I led design across the platform—from research and onboarding to new product development, banking integrations, and go-to-market experiences.
Role
Senior User Experience Designer
Timeline
2022–2026
Responsibilities
Product Design · UX Research · Prototyping · Product Strategy · Testing · Marketing
Tools
Figma Suite · Adobe Suite · Webflow · Codex · Disqo
THE ECOSYSTEM
Designing for both sides of the banking relationship
Monit served two interconnected users: small business owners who needed a simpler way to understand their finances, and bankers who needed better visibility into their business customers.
This meant designing an ecosystem that could turn complex financial data into useful information for two very different audiences.
Small Businesses
Understand cash flow, performance, and financial health.
Bankers
Understand customers, identify opportunities, and prioritize outreach.
Previous Onboarding Experience
01 — IMPROVING ONBOARDING
Helping more users reach the value of Monit
Monit's SMB experience relied on users connecting their accounting data, but analytics and session recordings showed that many were leaving before completing onboarding.
Research revealed that users didn't fully understand the value of connecting their data, weren't sure how long onboarding would take, and were being asked for information that wasn't always necessary.
What we learned
Value wasn't clear
Users were asked for sensitive information before understanding what they would receive.
Too much friction
The process felt longer and more complicated than expected.
Connection issues
Users couldn't always find their accounting provider.
I explored ways to communicate Monit's value earlier, reduce unnecessary steps, and give users clearer expectations before asking them to connect their financial data.
The final experience introduced the value of Monit before asking users to commit, simplified account creation, reduced unnecessary questions, and made progress through onboarding easier to understand.
Updated Onboarding Flow
Value first - Clear progress - Fewer questions -Simplified connection
02 — RETHINKING THE PRODUCT
What if users didn't need to onboard at all?
Improving onboarding reduced friction, but it also led to a bigger product question.
Our engineers discovered that Monit could generate many of the same insights using bank transaction data already available to our financial institution partners—removing the dependency on SMBs connecting an accounting platform altogether.
That opportunity became Monicore.
DEFINING MONICORE
Turning transaction data into something bankers could use
The technology could generate financial insights, but we still needed to determine which information mattered to bankers and how it could support their day-to-day work.
Working closely with engineering, leadership, and banking stakeholders, I helped define the product around three core experiences.
Dashboard
Understand what's happening across the portfolio.
Opportunities
Identify businesses worth paying attention to.
Customer Profiles
Understand the financial story behind an individual business.
FROM DATA TO ACTION
Helping bankers understand what to do next
Early concepts focused on giving bankers access to financial metrics and insights. But simply presenting more data still required bankers to determine what mattered.
This led to Opportunities—a more actionable experience that surfaced businesses based on meaningful financial signals and gave bankers a clearer starting point for outreach.
THE FINAL EXPERIENCE
A clearer way to understand and act on financial data
Portfolio Dashboard
A high-level view of the bank's business customers and financial activity.
Opportunities - Insights & Actions
Surfaces businesses showing meaningful financial signals and helps bankers prioritize outreach.
Customer Profiles
Brings financial insights together to help bankers understand what's happening within an individual business.
03 — DESIGNING FOR BANKS
One product, many banking experiences
Monit didn't always exist as a standalone product. It was often embedded directly within a bank's existing digital experience.
I designed Monit across platforms including Q2, Jack Henry Banno, and Apiture, balancing the consistency of the core product with the technical and visual requirements of each banking partner.
FULLY EMBEDDED
Bringing the complete Monit experience into banking platforms.
COMPOSABLE
Turning Monit insights into smaller modules that could live directly within a bank dashboard.
CUSTOM
Adapting the experience for individual banking partners and their existing products.
Designing across these environments taught me how to maintain a consistent product experience while allowing the system to flex around different platforms, users, and technical constraints.
04 — BEYOND THE PRODUCT
Bringing the new Monit story to market
As Monit's product offering evolved, its marketing experience needed to evolve with it.
I worked with leadership and sales to reposition the site around our banking audience, redesigned the experience in Figma, created supporting product visuals and media, and ultimately brought the final experience into Webflow.
Figma File
Deployed Site
Figma File
IMPACT
Four years of evolving one product ecosystem
Over four years at Monit, my role grew alongside the product. What began as designing financial tools for small businesses expanded into building banker-facing intelligence, developing an entirely new transaction-data product, supporting enterprise banking integrations, and shaping how the company presented its products to the market.
Working as the sole designer gave me ownership across the full product lifecycle and taught me how to move between research, strategy, systems thinking, and detailed execution.
REFLECTION
What I learned
Monit taught me that designing complex products isn't just about simplifying interfaces—it's about understanding which problems are worth solving in the first place.
Working across users, engineers, banking partners, and business needs pushed me to think beyond individual screens and consider how products evolve as technology, customer needs, and company strategy change.